On October 5th, 2016, the city of Las Vegas unveiled a new logo. The new logo replaces the almost 40 year old logo with a design inspired by existing “tourism” logo that’s used for marketing materials. The new flashy logo was designed to include nods to both the city’s modern progressive side as well as its vintage glamour.
It sounds like Las Vegas has no problem proudly touting their personality through this new logo – or do they? It turns out the city is actually not planning to use this new logo on official documents. Instead, it’s going to keep using the old one. Even worse, the city’s actual website uses a completely different style too.
This brings me to the question of how many logos does one actually need? Las Vegas seems to have a number of them, shown below:
So despite the confidence in this new logo, it seems like Las Vegas may actually be in an identity crisis instead.