I found it hard to believe that Taco Bell has had the same logo for the past 20 years, but it’s true. This week, that’s no longer the case. At the opening of their new location in Las Vegas, they also unveiled a new, simpler logo.
While not drastically different or unrecognizable, the new logo loses the pink and yellow bell, and instead only uses purple and black. It also takes advantage of the negative space and closure principle to keep the familiar bell image.
The revamp is aimed at attracting young diners, and also allow for more variety in the logo. As noted last week, living logos are becoming popular as more of our content switches to digital mediums. The new logo will allow for play in color, patterns, and other ways that the previous logo would not.