Kodak is a household name for most of us, so when I discovered an article about their revamped logo, I was a bit shocked that I didn’t actually know what the Kodak logo looked like before. Apparently I wasn’t alone. Here it is, in case you were wondering.
As part of an effort to rebrand during a slump due to digital cameras, Kodak decided to ditch its logo design that it held for nearly 35 years. Replacing it, Kodak opted for a fairly unmemorable logo – something quite ironic for a company who built it’s brand around preserving memories.
Typically, when a company rebrands or unveils a new logo, it’s something new. Kodak’s new logo, however, is nearly identical to the logo debuted in 1987. In fact, the only major difference is the orientation of Kodak within the iconic “K”. Jokes aside about how the return to this logo might be a “Kodak Moment”, the return to this more “memorable” logo seems like a good move for Kodak and has me questioning whether a new design is always the best move. Maybe it’s better to just tweak an existing design so that you preserve the nostalgia that comes with the brand – something key when you’re a brand like Kodak.