I wanted to continue my weekly inspiration posts with a theme – logos. This week a local yoga studio happened to be having free classes, so naturally, I happened to see the logo for Gaiam, a maker of yoga products, multiple times. They also happen to make a meditation app I use on my phone.
According to their site, Gaiam is a fusion of “Gaia” (a term for mother Earth) and “I am” – a term perfect to describe the company’s mission that incorporates awareness and preservation of the earth and all its resources.
The logo is yet another great example of how something simple can have a very strong message behind it.