In this day and age, people are thinking of themselves less as an employee, and more as a brand. Regardless of whether you’re currently seeking a job or happily employed, it’s a good idea to pay attention to how you market yourself. Robert Blake offers 5 reasons why a design blog is important today in his article “5 Reasons Why You Need a Design Blog.”
Whether you think so or not, you have skills that set you apart from someone else. You are an industry expert in something, and a blog allows you to share those skills with the world. Thanks to search engines like Google, Bing, and Duck Duck Go, there’s no telling who might stumble upon your work. Many great careers have been started from a simple blog, but if you don’t put your skills out there for people to find, you’ll be missing out.
One of the biggest benefits of owning a blog is building an audience. No matter how quirky or weird you consider your style, once you have a blog, you might be surprised to find just how many others are just like you. Maybe you won’t find your next customer in your town, but thanks to the internet, that doesn’t matter. Your next customer might be on the other side of the world, but again it likely wouldn’t happen without a blog.
If all else fails, a blog is a great way to document your growth over time. I recently heard someone mention that whenever they visit a blog, they like to check out the first post on the site. It’s something I try to do whenever I visit a blog of someone I aspire to be like. Most of the time, I find a post not all that different from my own. It’s a good reminder that even the best have to start somewhere.